The very existence of a business is possible only when customers buy our products or services.  When the business  thinks and acts in the interest of it’s customers, then there is  increased possibility of transaction between them.  Though Relationships and loyalty are reciprocal in nature, it has to start from us, so that customers do […]

How many of us like #surprises and suspense in movies, drama, novel and the like? Suspense and surprise are liked because they create anticipation, (we even predict what’s likely to happen next) and associated excitement and thrill. Many a time, what was predicted don’t happen and we are able to accept it as a great […]